The Perks Of Being A Wallflower - 1597 Words

Stephen Chbosky’s film â€Å"The Perks of being a Wallflower† and J. D. Salinger’s book â€Å"The Catcher in the Rye† are two coming of age texts which link to the theme of alienation through the ‘coming of age experience . Both protagonists in the film and novel experience alienation from their respective societal expectations. Charlie from â€Å"perks† is a reserved teenage boy who is tormented by his past of sexual abuse and death of his aunt and best friend. Although isolated by his own reality, Charlie seeks out to gain relationships and has stable reliable support systems. Holden Caulfield from â€Å"catcher† is an ostracised vulnerable teenage boy who is growing up in the 1950s being extremely at odds with his identity and self belonging. Holden’s†¦show more content†¦As an affect of this characteristic Holden possess, he is alienated from all aspects of his realities. As a contrast to holden pushes people away, Charlie from ‘perks’ strives to make friendships and connections and be a part of his ‘coming of age’ context in the 1990s. Holden refers to everyone as â€Å"phonies† as his outlining downfalls of denial and sensitivity result in his isolation. Holden’s fake persona is symbolic of the time in which he experienced his coming of age period, any outliers had no place in his society. In the coming of age text â€Å"perks†, Charlie demonstrates a great deal of effort to not be so outlying in his new school community, yet is instantly alienated. The themes of alienation are evident from the start when it shows Charlie typing on an old fashioned type writer. The type writer symbolises that Charlie is behind in terms of starting high school late and not fitting the characteristics of a â€Å"typical teenager† in the 1990s. The type writer is slow which resembles charlie’s journey and that he is still a work in progress. The opening credits of the film with the non dietetic sounds of the type writer give the impression to the audience that the film is going to be someones story. The simple music represents youth, the teenage years and young love. The positioning of Charlie in the opening scene show through pathetic fallacy that he s experiencing a continuous stage of dark thoughts, and his room represents that. He is also relativelyShow MoreRelat edThe Perks Of Being A Wallflower1568 Words   |  7 PagesThe Perks of Being a Wallflower is the story of a unique high school student named Charlie and his journey of self-discovery throughout his freshman year. Charlie’s personality changes drastically from the beginning of the book to the end of it; and this is what I want to focus on. First I am going to detail Charlie’s personality at the beginning of the book and then use Erik Erikson’s theory of Psychosocial Development, Kohlberg’s theory of Moral Development, Piaget’s Theory of Cognitive DevelopmentRead MoreThe Perks Of Being A Wallflower857 Words   |  4 Pagesfamilial expectations, peer associations, and, even, mass media. In â€Å"The Perks of Being a Wallflower†, the protagonist, Charlie, is subjected to undergoing experiences involving drug use, suicide, underage drinking, sexual abuse, mental illness, stigmas, homosexuality, the Goth culture, and sexual infidelity by the en d of his freshman year in high school. At the beginning of â€Å"The Perks of Being a Wallflower†, Charlie is portrayed as being a smart, yet introverted teenager who yearns for affection and acceptanceRead MoreThe Perks Of Being A Wallflower2078 Words   |  9 PagesIn both Steven Chbosky and J.D. Salinger’s coming of age novels ‘The Perks of Being a Wallflower’ and ‘The Catcher in the Rye’ both authors successfully explore the idea of entering adulthood as an outsider. The Perks of Being a Wallflower follows a fifteen-year-old boy, Charlie. Charlie has recently lost his best friend Michael to suicide and is struggling to come to terms with his death. He is in his freshman year of high school and struggles to fit in socially, until he meets a group of seniorsRead MoreThe Perks Of Being A Wallflower1056 Words   |  5 Pagesmajor concept in today s teens. With social anxiety being the third largest mental health problem in the U.S., it is no wonder (Richards). Social anxiety is a type of anxiety disorder that causes extreme fear in social settings. People with this disorder struggle with everyday communication, worrying that they are constantly being negatively judged, or that they will embarrass themselves in some way, shape, or form. In The Perks of being a Wallflower by Stephen Chbosky, we meet Charlie, a freshman whoRead MoreThe Perks Of Being A Wallflower1181 Words   |  5 PagesIn the film The Perks of Being a Wallflower, Charlie, an introverted boy, coping with the recent suicide of his friend, begins high school. He finds trouble making friends until he meets Patrick and Sam. As Charlie attempts to improve his social interaction, and cultivate a sense of self, he continuously experiences blackouts and triggers. Nearing the end of the film, Charlie has a mental breakdown, which leads to his hospitalization, and he uncovers his repressed memories of his Aunt Helen molestingRead MoreThe Perks Of Being A Wallflower1401 Words   |  6 PagesI chose to do my Abnormal Psychology paper over The Perks of Being a Wallflower. I heard about this movie a couple of years ago and I never had time to watch it until recently. I did have a difficult time diagnosing what disorder I thought the main character had, but it turned out to actually be a learning opportunity for myself. This assignment did give me the opportunity to watch the movie differently than I have examined a movie before. What I mean is, for this assignment, I had to examine inRead MoreThe Perks Of Being A Wallflower Essay1033 Words   |  5 PagesThe Perks of Being a Wallflower is a book written by Stephen Chbosky wrote a book that many people can relate to when it comes to the sayings of the characters. Sam said, â€Å"I’m going to do what I want to do. I’m going to be who I really am. And I’m going to figure out what that is.† Later in the book, the main character Charlie says a quote that has so much meaning when it comes to identity and figuring out who we really are. Charlies says, â€Å"I guess we are who we are for a lot of reasons. And maybeRead MorePerks Of Being A Wallflower1337 Words   |  6 PagesPerks of being a Wallflower is an American film written and directed by Stephen Chbosky and released in September 2012. The film is based on a background of a student, Charlie Kelmeckis, who from childhood setbacks has been suffering from depression. He has been discharged from an institution of mental health care to start adapting to the normal lifestyle as a high school student. Charlie Kelmeckis is uneasy starting his first year of school; he is very shy and finds it difficult to make friendsRead MoreThe Perks Of Being A Wallflower870 Words   |  4 PagesSociology is the scientific study of being behavior in human groups (Schaefer). There are very many examples of sociology in the movie The Perks of Being a Wallflower, but I view alienation, deviance, and gender roles to be the most prominent. This movie is about the struggles of a teenage boy named Charlie’s freshman year of high school. Charlie is seen as a social outcast and he just barely makes it through the year with the help of his best friends Sam and Patrick. Throughout the movie CharlieRead MoreThe Perks of Being a Wallflower992 Words   |  4 PagesThe Perks of Being a Wallflower This modern, coming-of-age novel written by Stephen Chbosky follows the teenage life of a new freshman named Charlie. Through his letters to a mysterious stranger, readers follow his typical and not-so-typical experiences as he learns about friendship, relationships, sexuality, drugs, and everything that teenagers are often faced with growing up. Charlie gives insight into the non-glamorous life of a so-called â€Å"wallflower†. The use of â€Å"Point of View† in this novel

Jane Austens Influence on Literature - 2794 Words

Jane Austen was a romantic novelist who captivated English readers with her inspired writing skills. Even today, readers all over the world learn to enjoy her writing style and the settings among the landed gentry, a largely historical British social class, consisting of landowners who could live entirely off rental income (Wikipedia.org), during a time when a womans place was considered to be in the home and subservient to the male. Jane Austen was reflective of her times in that she understood women needed marriage or were reliant on families. Yet, her female characters incorporated free wills and minds of their own. Also, Jane Austen grew up during a time where women were excluded from many†¦show more content†¦Austen wanted to accomplish a goal of writing stories that were as true as possible to realistic life, and she began this process by studying human behavior, character details,and how they acted in society(Pinion 136). Yet women during this time faced difficul ties when they sought to make writing a career and were not to pursue fame and a profession of writing. They were discouraged by their husbands and families from publishing their works. As Claudia Johnson states, â€Å"During a time when all social criticism, particularly that which aimed at the institution of the family in general and the place of women in particular, came to be associated with the radical cause, Austen defended and enlarged a progressive middle ground that had been eaten away by the polarizing polemics born of the 1790s (Johnson 166).† Thus meaning, women of the time faced public criticism, especially those of genteel birth did not seek employment of any kind, who were women that followed the established traditions of refined society and good taste (Merriam-Webster.com). Male writers during this time have always been able to study their technique in universities or coffeehouses, grouping themselves exclusively with other people with shared interests or tast es, search out predecessors for guidance or patronage, andShow MoreRelatedJane Austens Influence on Literature: Pride and Prejudice1216 Words   |  5 PagesEven though today Jane Austen is regarded for her writing, during her time she couldn’t even publish her work under her own name, because it was considered unladylike for women to be intellectual figures. Unlike J. K. Rowling and other English female writers today, who are well known for their works even without using their full names, Jane Austen lived within the sanctuary of a close-knit family and always published her works under a pseudonym that could not be traced back to her (jasna.org). Read MoreThe Influence of Regency England in Pride and Prejudice1604 Words   |  7 PagesMiddle Ages, and chronicled in literature. A man’s place in society determined his reputation. Several centuries later, the eighteenth-century magistrate and writer Henry Fielding noted in his novel, Joseph Andrews, that the class-c onscious population continued to feel that even â€Å"the least familiarity [with those below in social rank was] a degradation† (137). One of Regency England’s most beloved writers, Jane Austen, continued the tradition of casting literature as a reflection of contemporaryRead MoreJane Austen: Pride and Prejudice 1086 Words   |  5 PagesJane Austen, born December 16, 1775, was an English novelist whose works of romantic fiction earned her a place as one of the most widely read authors in English literature. Austen’s novels critique the life of the second half of the eighteenth century and are part of the transition to nineteenth-century realism. Though her novels were by no means autobiographical, her fictional characters do shed light on the facts of her life and but more importantly, they offered aspiring writers a model of howRead MoreEssay on Jane Austen Novels: Success After Death1679 Words   |  7 PagesJane Austen Novels: Success after Death Chuck Leddy, a notable critic, stated Upon her death in 1817, English novelist Jane Austen was completely unknown in the literary world. Why would someone as brilliant as Jane Austen not be world known? By 1817, Austen had already published one of her masterpieces Sense and Sensibility, and it seemed to not bring in as much success as it would later on in life. But the dry spell would eventually end. Two hundred years after Jane Austens death, her booksRead MoreThe Impact Of Romanticism In Jane Austens Northanger Abbey1500 Words   |  6 Pagescan transport you to a completely different realm, dimension, or world. There are many genres of books that can do so, but one of the most important ones during the Romantic era was gothic literature. In Jane Austen’s novel, Northanger Abbey, it is clear that she is commenting on the impact of gothic literature during this era. Austen creates this commentary based on the continual exaggeration and use of the word ‘horrid’ b y characters, Catherine Morland’s tendencies to get caught up in terrifyingRead MoreSense And Sensibility By Jane Austen1123 Words   |  5 PagesSense and Sensibility was written by Jane Austen in 1811, the novel describes the life of three young sisters after the death of their father. The sisters; Elinor, Margaret, and Marianne Dashwood each are forced to leave their homes with their mother, Mrs. Dashwood, when their father passes and their home is inherited by Mr. Dashwood’s son, from his first marriage, John Dashwood. The young women and their mother vacate the home filled with the atrocious presence of Mr. Dashwood’s first wife, FannyRead MoreJane Austen s Life And Prejudice1430 Words   |  6 PagesJane Austen was born on December 16, 1775 in Steventon, Hampshire, England. She was the seventh child and second daughter of Cassandra and George Austen. Jane Austen s life was one of the most transformative eras in British history. The American Revolution, T he French Revolution, family and societal views caused Jane Austen s life to be influenced in several ways. Jane Austen was a conservative female who spent most of her time writing novels that reflected her views on love, war, reputation, andRead MoreJane Austen and Her Feminism1158 Words   |  5 PagesJane Austen and Her Feminism ---analyzing of feminism revealed in Pride and Prejudice Introduction It is universally acknowledged that Jane Austen was a major woman novelist in English; but it is also a truth that almost as universally ignored that Jane Austen was a feminist. By intensively reading her six novels (Sense and Sensibility, Pride and Prejudice, Northanger Abbey, Mansfield Park, Emma and Persuasion) and studying feminism, I have found some significant and fresh thingsRead MoreEssay Significance of Jane Austen1948 Words   |  8 PagesJane Austen is celebrated worldwide, her books have led to movies, television series, and those who admire her life; her talent allowed her to capture her readers with the themes, love, marriage, and expectations of 19th century women. On December 16th 1775, English literature changed with the birth of Jane Austen. One of eight; her father encouraged her to grow and prosper at a young age. She was closest with her only sister Cassandra. The Austen children were educated mainly at home, primarilyRead MorePride And Prejudice Essay1680 Words   |  7 Pagesrelationships and identity. These themes are prevalent in a comparison between Jane Austen’s bildungsroman novel Pride and Prejudice (1819), set in Regency England, and Fay Weldon’s epistolary novel Letters to Alice on First Reading Jane Austen (1984) placed in Postmodern England. Both texts emphasise the importance of compatibility in relationships and women’s identity in a patriarchal society. Weldon’s discussion of Austen’s context allows a deeper understanding of relationships and identity within

Nutrition/ Balanced Eating Essay Example For Students

Nutrition/ Balanced Eating Essay Dieters beware! Dieting is one of the most psychologically physiologically stressful things a person can doAnd most stress leads to abnormal cravings, decreased metabolism, lack of energy, mood swings, impaired immunity. -according to Pamela Peeke (Physician, Professor, Author) I. Diet is an ugly word Instead, use Way of Eating or Meal Plan or Food Plan A. Long-term weight-loss can only be achieved by balanced eating in moderation. The most crash-resistant food plan is: heavy on high-fiber sources of Carbohydrates (fruits, vegs, whole grains), along with small amounts of fat protein, and very limited added sugar. B. Eat Small, Eat Often, Eat Green! Fix a slow metabolismJumpstart it by eating 5-6 meals/ day D. fad diets restrictive food plans hurt the metabolism by slowing it down. for every skipped meal, your body saves its stores of fat. Chipmunk example: 1 nut vs. 100 nuts II. The Nutrition Facts Label- Pay attention to labels! Note: % are per day not per serving a. Serving Size: How much are you planning to eat of this product? b. Servings per Container: How many servings will you consume? NOTE: This figure may be different than the serving sizes suggested in the Food Pyramid. c. Calories: Calories equal the amount of energy in the food. People pay attention to calories because if you eat more calories than your body uses, you might gain weight. Inactive people = 13 X bodyweight in lbs. Moderately active people = 15 X bodyweight in lbs. -Moderately active people are those doing 30-45 minutes of activity at least 5-6 days per week! d. Total Fat: limit to 25-30% of total calories per day. (approx. 50-60g /day) Sat. Fat: 2-3g /serving (not entire meal) is best (approx. 17-24g /day) Sat. Fats tend to raise cholesterol. Unsaturated Fats do not raise cholesterol and contain both monounsaturated polyunsaturated fats. Cholesterol: limit to less than 300 mg/day e. Sodium: limit to 2,400mg sodium per day. Limit to 1 teaspoon total salt per day f. Total Carbohydrates: These are your bodys primary source of energy. Compare total carbs to sugar grams per serving. Try for no more than 2/3 of total carbs per serving. 4g Sugar = 1 teaspoon Ask yourself: Would I add this many teaspoons to a bowl of cereal? NOTE: Cancer is a sugar-eater. Eat less of it! Natural Sugars in fruits are good because the process of breaking down whole fruit creates natural energy and is very healthy for our bodies. g. Protein: Your body uses protein to build repair tissues, muscles, tendons, etc. guide: 1-1.5g of Protein needed per Kg of bodyweight. (1 Kg = 2.2 lbs) h. Fiber: the more the better- Fiber reduces risk of heart disease, many cancers, intestinal disorders. III. Food Pyramid: per AHA, USDA, ADA, ACA, FDA A. Dairy: 3 servings. 1 c. milk, 1 c. yogurt, c. shredded cheese, etc. B. Fruits Vegs: now combined group. Minimum 5/day c. juice, medium sized fruit The more the better! C. Grains: 6-11 servings/day 1/8 bakery bagel, 1c. flake cereal, c. starchy vegs c. cooked cereal/rice/pasta (try whole wheat pasta) stone ground, 100% whole wheat = good carbs fiber source = COMPLEX wheat flour = white flour not bleached yet = bad carb fiber source D. Meat, Poultry, Fish, Nuts (Proteins): 2-3 servs /day totaling 6 oz./day. 1 serving size = 3 oz. 3 oz.= size of playing cards or palm of hand Think of as side dish, not entre! 1 c. cooked beans, peas, lentils golf ball of peanut butter 3 oz. tofu/soybean 1/3 c. nuts = 1 oz. Too much protein: may hurt kidneys leach calcium from bones .ucf3f9bad540611448e494074853e2d86 , .ucf3f9bad540611448e494074853e2d86 .postImageUrl , .ucf3f9bad540611448e494074853e2d86 .centered-text-area { min-height: 80px; position: relative; } .ucf3f9bad540611448e494074853e2d86 , .ucf3f9bad540611448e494074853e2d86:hover , .ucf3f9bad540611448e494074853e2d86:visited , .ucf3f9bad540611448e494074853e2d86:active { border:0!important; } .ucf3f9bad540611448e494074853e2d86 .clearfix:after { content: ""; display: table; clear: both; } .ucf3f9bad540611448e494074853e2d86 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucf3f9bad540611448e494074853e2d86:active , .ucf3f9bad540611448e494074853e2d86:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucf3f9bad540611448e494074853e2d86 .centered-text-area { width: 100%; position: relative ; } .ucf3f9bad540611448e494074853e2d86 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucf3f9bad540611448e494074853e2d86 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucf3f9bad540611448e494074853e2d86 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucf3f9bad540611448e494074853e2d86:hover .ctaButton { background-color: #34495E!important; } .ucf3f9bad540611448e494074853e2d86 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucf3f9bad540611448e494074853e2d86 .ucf3f9bad540611448e494074853e2d86-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucf3f9bad540611448e494074853e2d86:after { content: ""; display: block; clear: both; } READ: Turning of the Tides Essay usually are too low in fiber, fruits, vegs excess of any group is stored as fat in body quick weight loss usually from muscle waternot bodyfat! E. Fats/Oils: Use Sparingly= 5-8 teaspoons of fats/oils per day REMEMBER: 65% of all cancers are directly related to diet exercise. TIPS TIDBITS: Myth: Eating after 6pm makes you gain weight. Fact: Eating more calories than you use makes you gain weight. The body has no idea what time it is! Dont label certain foods as bad or good. This leads to disordered eating. Dont eat in front of the TV Drink full glass of water .

Making sense of strategy Essay Example

Making sense of strategy Essay 8301 A Making Sense of Strategy I An Analysis of the Impact of the Internet on Competition in the Banking Industry, using Porters Five Forces Model [Student Name] [Student ID] [Submission Date] words: 2500 Table of Contents Question 1: Examine how the emergence of the internet is likely to affect the competitive landscape of the banking industry. a. Evolution of Internet its Effects on Banking Industry: In todays modern era, nobody can deny the immense growth of technology and power of computerization. Modern computerized revolution has penetrated into every sector in the form of internet. The emergence of internet has greatly helped the banking industry to setup a domain of its clients and mark their geographic locations. This computerized system of banking simply refers to E-banking that is a broad term that takes place on the online system. There is no need to go personally to the bank; it only demands an online system to make the financial transactions. It can also be called as online banking, phone banking or a personal computer banking, etc. The power of online banking and e-business solutions has greatly helped the customers to make instant transactions online. With these latest wired facilities, banks can easily carry out their account operations, or the e-business plans, the online banking system now provides full convenience to its customers to check the status of their accounts and to make transactions at its fastest pace. Electronic banking has become a platform to meet the demands of the changing and growing consumer as well as develop a new base of customers. It is not only the fastest mean of transaction but also provides more efficient ways to handle your bank account. It has provided many Job opportunities by enlarging the commercial market. We will write a custom essay sample on Making sense of strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Making sense of strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Making sense of strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There is a substantial increase in the altering standard of living and know how scientific the efficiency of the people decided that the Internet and online banking channel is that were hardest smack and used confidently. Lets discuss about the benefits of todays online banking system and its various client oriented approaches. The most basic elements of an online banking system are Customers Account Management, Provision of Fast Solutions, and Value- Added Services and Support. One of the biggest advantages of online banking is the efficient account management and its operations. Be it an online purchase request, or a simple balance enquiry, be it a cash transfer process or an e-business investment, the power of online banking operations has made it much easier than before. Now, the customers are not required to go and visit bank themselves. With online banking facility, they can easily operate their accounts, make transactions and can have their bank statement checked instantly. Moreover, corporate banks can easily provide fast services to their customers by using their online banking system. Another advantage of online banking is the reduction of business cost. An online system provides a central data repository and a network of computers attached with the main server. This helps to reduce the operational costs of a bank for maintaining more branches at different locations. Internet is the most powerful source to capture a wider audience simultaneously. With this facility, it has become much easier to setup a network of online banking system. Internet banking does not restrict the banking system within a country but allows offering their services globally without involving any extra cost. Internet has made it easier to target specific market online. It directly allows bank to focus more and to provide full product information, services or any other information necessary to be known by the customer. This feature gives advantage to the bank to get the hold of most profitable customers and to keep up the long term relation with them. Online banking approach provides flexibility to remain connected with your valuable customers 24 hours and keep them updated about their desired information on a regular basis. This helps to enhance the image and reputation of the bank. Provision of fast value added services helps to acquire ustomer attention more promisingly, with added customer loyalty and trust. A lot of new innovative technologies and advance services are rapidly becoming a part of online banking system. This will provide a competitive edge to bankers by attracting more customers with powerful client oriented packages and consumer driven initiates. Internet as a strong means of communication has greatly helped to boost the online banking process and making it a future demand of todays banking industry. Question 2: be able to compete in this environment dominated by internet and online banking. . Fundamental Requirements to Establish a Hi-tech Banking Industry: With the huge growth of banking business and emerging need of internet banking, there must be a wide availability of resources and capabilities that a bank should possess to compete in a fast paced environment. Lets talk about these resources and capabilities that make a bank successful in todays modern computerised world. 1 . Online Banking: The first and foremost necessity of todays computerized banking industry is to have an online banking system. With the power of internet, online banking is the only system which provides easy solution to customers problem. Now your problems can be addressed instantly on the net, through your banking network. Different banks are providing different packages and services to capture more market share and customers loyalty. These includes special banking offers like car loan facility, house loan, study loan, business loan, credit card facility, visa card for shopping purposes, and much more. With each value added service, different banks offer different packages and discounts to their customers, to make their online banking system better and most desirable as compared to their competitors. . Mobile Banking A new state-of-the-art facility in computerised banking industry is the mobile banking. With this innovative technology, customers can now operate and check the status of their account online, by using their mobile internet. Majority banks have been providing an alert message facility to its customers. You can easily subscribe to any online value added service by sending a text message on your bank servi ce number, or online help number. Either it be a request for your account balance to be received weekly or monthly basis on your mobile via sms alert facility, or it is request o get your transaction details as an instant message from your bank. The mobile banking is a highly beneficial facility for businessmen and entrepreneurs. 3. Competent Staff Another emerging need of internet and computerised banking is the availability of competent and talented staff. Having educated and smart people on board can greatly help to contribute positively in companys growth and development. Moreover, it is required that the staff must have the prior knowledge of online internet marketing and e-business strategies to effectively carry out the banking operations. Experienced staff and trained people would be able to handle technical and non-technical, both problems easily, and would be in a much better position to meet customer needs to their full satisfaction. Another added benefit is the establishment of healthy learning environment, where senior and trained personnel can help to train new staff on the latest online tools and banking software, and could also get benefited from fresh ideas of the newcomers. . Secure Network One of the most important concerns of online internet banking is its system security and safety. The account information is the most confidential data of a customer that eeds to be privately secured. It is highly important that the bank must have a firewall protection and other security protocols and measure to keep data safety and integrity. Cybercri me and hacking are at its peak. There is a need to protect system from these online threats, malwares, computer viruses and other bugs that can lead security techniques and softwares to protect clients data. This high end protection enables the bank to carry out its operations smoothly and helps to maintain the required trust level with its customers. 5. Prior Planning Action Banking business is progressing rapidly with todays market needs and customers ecessities. Market is the survival of the fittest. Without proper business action plans and strategic marketing policies and procedures, a bank cannot compete in recent electronic banking environment. A banker must do a proper market survey and study of its operational environment before starting its banking business. This helps to determine its main stakeholders, competitors, and current services provided. Moreover, it would be helpful to make a healthy business structured plan and improved programmes, offering better policies and procedures, as compared to other competitors of the banking industry. Question 3: The authors argue that certain theories and concepts used to key for competitive advantage in the traditional business environments are no longer important in this new era of internet dominant environment. Explain. Contemporary Theories and Internet Dominant Environment The modern approach of online baking and internet e-business has changed the banking procedures and operations drastically. A lot of new effective marketing strategies have emerged to address and solve customers problems and to provide better services. However, we should not forget about the indigenous and ontemporary marketing theories and philosophical models that makes the foundation of todays banking business. These models are the pillar stones of banking system. The old theories of competitive advantage demonstrate the basic working principles of banking business and its consumer driven approaches. One such competitive advantage theory is the Porters Five Forces Model. This framework is based on five forces that can influence the banking industrial structure. This model helps you to understand about the strength of your current competitive position and makes an important part of your planning toolkit. Porters models highlights about the Competitive Rivalry i. e. the number and capability of your competitors. If you have many competitors in the market, and they offer attractive products and services, then you will most likely have little power in the situation, because suppliers and buyers will go elsewhere if they dont get a good deal from you. Secondly, the Supplier Power i. e. how easy it is for suppliers to drive up prices. This depends on the number of suppliers, the uniqueness of their product or service, their strengths and selling capabilities. The third force is the Buyer Power i. e. the customers who inally consume the product or the firms who distribute the industrys product to the final consumers. Potential customers can bargain to cut down the prices being charged by the firms and can demand better quality and service of product. Then we have the Threat of Substitution i. e. the ability of your competitors to find a different way of doing what you do, by introducing substitute products having ability of satisfying customer needs effectively. Porters last and fifth force is Threat of New protection for your key technologies, then new competitors can quickly enter your market and weaken your position. If you have strong and durable barriers to entry, then you can preserve a favorable position and take fair advantage of it. Porters five forces model and generic strategies are easily applicable and greatly important for all the banking business scenarios. These basic strategies are the basis for all new and advanced theories and strategies. All banking business must consider and incorporate these theories, while designing and planning their marketing strategies, policies and programmes. Question 4: Select a bank in your home country and answer the following: a. Using Porters Five Forces model, discuss its competitive environment, b. How the internet impacts it competitive position and c. How it has continued to preserve its competitive position. a. Porters Five Forces Model Lets take the example of Central National Bank of America and discuss its operations based on the Porters Five Forces Model: Rivalry among Existing Competitors Business rivalry leads to a healthy market competition among existing firms as well as new entrants. If there are lot of competitors in the market, each competing for the same products and services, then there are strong chances of price fluctuation, innovation of new products and services, better advertising methods and campaigns nd provision of quality products. Business rivalry greatly effects the marketing operations and setups of business firms. Each firm tries to adopt effective methods and techniques to capture greater market and community share. Some may reduce their product price to attract more customers, while others try to introduce more innovative and substitute products. Some firms pay special focus on their advertising methods and campaigns to get a larger customer share, as well as making improvements in their products and services. For example, in Central National Bank, the competition among different banks is very high. The Central National Bank of America has to face strong rivalry from its competitors. To cope with it, the bank has adopted several policies including provision of improved quality of services, well planned advertising campaigns, and customer focused initiatives, to gain higher market share. Threat of New Entrants New entrants always bring a healthy competition in the market with their new innovative products and get a share in the market easily. Banking industry in Central National Bank is also on the rise. It is growing at a very good pace. Due to tough competition and emergence of new entrants in the market, Central National Bank of America, is forced to lower its margins in order to attract the customers. Threat of Substitute Products Services Nowadays, consumers are paying attention towards a better quality and affordable price product. This leads to competition among different firms to introduce high quality, superior products, but within the buying range of their customers. These substitute products and services are the basis to differentiate and makes a firm achieve better position in the market from its competitors. The banking industry is also adopting several cross-cutting techniques and policies to fulfil customer needs nd make them happy with their operations. The Central National Bank of America is also striving from the past many years to win customers heart by establishing a strong banking setup and better implementation policies. Several new banking services including online banking, mobile banking, and e-business investment plans have been introduced by standard chartered bank, to provide maximum flexibility and state-of-the-art facilities to its customers. Buyers Bargaining Power A buyer bargaining power is another strong influential factor that greatly affects the business. If the prices are higher, then the company would be in a weaker position, aking its clients inclined towards other competitors products and services. However, keeping a reasonable and affordable price lowers the chances of a buyer to bargain for products at their desired price. This in return helps to strengthen the position of the company in the market. Americas banking industry offer fixed charges and prices for almost all the services. This helps to establish reasonable price criteria where consumers dont have to decide between different competitors products. For example, the bank account opening charges and minimal opening balance requirement for all the banks in America is nearly the same. This helps the lients to open an account in any bank of their desire, as it would not make any wide ranging difference to switch between two banks. Suppliers Bargaining Power Suppliers bargaining power hold special importance to influence the market. If suppliers are providing high quality products which can meet clients need to its fullest, then they are in a better position to bargain a higher price for that product. Making services and products up to the mark and maintaining a suitable quality standard helps the suppliers to get a larger share and incentive out of their spent cost. Moreover, customers also prefer to buy a quality product. If other suppliers bargaining powers are lower, then the customers demand to get high quality, good featured product also rises. In Central National Bank of America, the suppliers of bank include the customer deposits, mortgage-backed securities, mortgages and loans, and loans from other financial institutions. The availability of several banks in the market makes the suppliers bargaining power high. a. Impact of internet on competitive position Power of internet in the banking sector has contributed greatly to promote and spread its operations worldwide. The facilities like online banking, mobile banking, ith quality internet banking services. Standard chartered bank is a multinational bank that also adds to the competitive edge. Moreover there have been so many unique services linked with standard chartered online banking that are provided by the bank. These all factors have helped the bank in setting the competitive advantage. c. Managing competitive position Standard chartered bank KSA, strong adherence to its policies and customer-oriented approach has helped to establish its reputation and image in the market, so far. It is considered as a leading bank in Saudi Arabia banking industry. This is also due to its onstant revision and upgrading of the online services and programmes to meet customer needs. Bank manages its competitive position by adding new services to its service line and by maintaining the standard of its services. Customers can get maximum benefit from standard chartered bank for its new initiatives and better revised policies. References Gefen, D. and Straub, D. (2000). The relative importance of perceived ease of use in IS adoption: A study of E-commerce adoption. 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