Market Entry Strategy - 4128 Words

EXECUTIVE SUMMARY This plan seeks to investigate the viability of establishing Virgin Mobile in Nigeria, then launch upon conviction that the environment is conducive and how we will get our mapped-out target to use our services. For purpose of analysing the business environment, PESTEL and SWOT analysis was used and the focus was basically on the telecommunication industry. PESTEL demonstrated that the environment is conducive for our company and products though there are a couple social unrests such as bombing but the Nigerian government is doing all it can to stop the situation. Nigeria is a developing country and so to continue to increase the rate of development, the government has removed all stringent restrictions on foreign†¦show more content†¦1.2 PESTEL Analysis Political/legal factors: there are no restrictions on the level of foreign investment (shareholding/domiciled enterprise) as repealed by Decree No. 7 of 1995 Nigeria Enterprise promotion Decree in Nigeria except in production of Ammunition and production of and dealing with narcotic drugs and psychotropic substances. Companies can move money in and out of the country for Business purpose but must be through an authorised agent i.e. solicitor (HB Bill 117 (n. d.). Intending foreign owned companies must get Business permit, expatriate quota and fulfil all other incorporation conditions required by CAC as well as fulfil all licencing conditions stipulated by Nigerian Communications Commission through its 2003 Act. The Nigerian communications commission (NCC) recently banned all promotions and lotteries by telecommunications operators. The promotion include free minutes to call at specific times and on-net calls offered at lower tariffs below to prevailing inter-connect rates which causes congestion in network as subscribers taking advantage of the promotion tries to use up the minutes within the time given (NCC 2012). The commission also requires that all telecommunication companiesShow MoreRelatedMarket Entry Strategies1002 Words   |  5 PagesIntroduction Market entry strategies refer to modes of accessing a share of clients en masse in a new environment. This paper will give an overview of different market entry options available and their extent of applicability in the Abu Dhabi National Hotels Company’s effort to enter the US market. It will also evaluate Abu Dhabi National Hotels Company by considering indirect market entry options in entering the US market. Market entry strategies MarketRead MoreMarket Entry Strategy1578 Words   |  7 PagesCunningham1 (1986) identified five strategies used by firms for entry into new foreign markets: i) Technical innovation strategy - perceived and demonstrable superior products ii) Product adaptation strategy - modifications to existing products iii) Availability and security strategy - overcome transport risks by countering perceived risks iv) Low price strategy - penetration price and, v) Total adaptation and conformity strategy - foreign producer gives a straight copy. In marketing productsRead MoreMarket Entry Strategy1352 Words   |  6 Pagesforeign countries, Japan and Germany. The company believes that the increasing trend of going green and concerns about the environment in Japan and Germany will merge significant profits shortly after entering those two markets. Anna’s Car has evaluated various market entry strategy alternatives and is now hesitating between direct exporting or foreign direct investment for Germany and franchising or joint venture for Japan. Direct Export The main advantage of direct exporting for Anna’s Car isRead MoreMarket Entry Strategies8749 Words   |  35 PagesMARKET ENTRY STRATEGIES When an organisation has made a decision to enter an overseas market, there are a variety of options open to it. These options vary with cost, risk and the degree of control which can be exercised over them. The simplest form of entry strategy is exporting using either a direct or indirect method such as an agent, in the case of the former, or countertrade, in the case of the latter. More complex forms include truly global operations which may involve joint ventures, orRead MoreMarket Entry Strategies1636 Words   |  7 PagesMarket Entry Strategies Sam C. Okoroafo – Modes of Entering Foreign Markets Okoroafo produced an article detailing a four step strategic model that firms should take into account when deciding modes of entering foreign markets. The model consists of four steps: 1. Determine the feasible modes of operation (MOO) There are many modes of operation suggested by many different researchers; however, â€Å"Some countries may prohibit use of some MOOs for reasons related to achieving their economic objectives†Read MoreMarket Entry Strategy : Starbuckss Foreign Market Entry Strategy1063 Words   |  5 PagesCurrently, Starbucks foreign market entry strategy combined with their level of quality is suitable for markets worldwide. With Starbuck’s financial release open for the public to view on their website, they proudly state their quarter store sales are up 3% globally, up 3% in the United States and up 8% in China. (www.starbucks.com). Starbucks is proving to be a main contender in the worldwide coffee market which is evident with the opening of over 2,600 stores in China. By targeting the most populatedRead MoreDisney Market Entry Strategy1610 Words   |  7 PagesIntroduction The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. â€Å"60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.† (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in TokyoRead MoreMarket Entry Modes Strategies14235 Words   |  57 PagesMARKET ENTRY MODES STRATEGIES CONTENTS Chapter 1 Introduction to market entry Chapter 2 Market entry modes Chapter 3 Market entry strategies Chapter 4 Risks involved in market entry Chapter 5 Market analysis Chapter 6 Suitability of different market entry modes in different markets Chapter 7 Conclusion Chapter 1 Introduction to market entry A market entry strategy is the planned method of delivering goods or services to a target marketRead MoreCase Study : Market Entry Strategy1208 Words   |  5 PagesRecommendations Market entry strategy JH.ZANE is a new designer fashion brand, which is focusing on getting back to basics, combining with details about women’s appearing. Since the business just started in 2013, the brand desires to entry into new potential market for the business expansion: international entry. There are three aspects about recommendations. ï  ¬ Evaluating the China market Finding the most suitable way to entry ï  ¬ Maintain the brand image Figure out multi-way to increasing brandRead MoreMarket Entry Strategy: Avon Essay909 Words   |  4 PagesMarket Entry Strategy Business and Promotional Adaptation Avon’s world is divided into four geographical divisions: The United States, Europe, The Pacific, and The Americas. In most international markets, the primary operating arrangement in each of these divisions is direct ownership by Avon of the foreign subsidiary. Joint ventures with foreign firms are used when the culture, beliefs, country personality, and ways of business are considerably unfamiliar to Avon’s management. It was decided that

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John Locke’s Two Treatises of Government and Jean-Jacques...

The Enlightenment was an astonishing time of transformation in Europe. During this time in the eighteenth century there was a progressive movement that was labeled by its criticism of the normal religious, social, and political perceptions. A number of significant thinkers, with new philosophies, had inspired creativeness and change. These thinkers had many different thoughts and views on people and the way they act, and views on the government. Two well-known and most influential thinkers of this time were the English political philosopher John Locke and the French political philosopher Jean-Jacques Rousseau. These two men had laid down some of the intellectual grounds of the modern day government and both had different opinions on†¦show more content†¦The common legislative and executive power is focused towards peace, safety, and the public good. This government Locke describes is then based on popular consent. The legislature is the ultimate power in the state becau se the people are in accord with it through the social contract and put their trust in the government. The government is restricted by the very nature of the social contract, which is basically a constitution. Neither the legislature nor the king can act arbitrarily against the constitution and are required to act within the constitutional limits. The government is to be responsible to the people, and it must honor the terms of the social contract that gives them power, terms that require it to protect life, liberty and property. Also, the government is a representative government and it is the people who are to judge whether their representatives in the legislature and their executive act in agreement with their trust. Revolution is the people’s last defense if the government becomes tyrannical and violates the social contract. The people will raise this right of revolution only when the government’s defilement of its trust is clear to a majority of the people, i t persists, and when all other constitutional efforts to amend complaints have been tried and failed. Locke has been both praised and condemned as the father of liberal democracy. His followers maintain that liberalShow MoreRelatedModern Liberalism and Political Policies1337 Words   |  6 PagesModern Liberalism Thomas Hobbes, John Locke and Jean Jacques Rousseau’s political philosophies and theories each differ from one another’s, but these three philosophers have all staked their claims as to what man would be like, prior to the formation of the state. This is the State of Nature. Their notions on the social contract reflect their position on the political spectrum. These three philosophers also examine the purpose and function of the government to individuals of the state. Modern liberalismRead MoreImpact Of Enlightenment Ideas On The French Revolution844 Words   |  4 Pagesreligion. France had one of the bloodiest Enlightenment periods in history because they used the ideas of John Lockes Natural Rights, Jean-Jacques Rousseau’s Social Contract, and Voltaire (Franà §ois-Marie Arouet) teaching of Freedom of Speech and morphed it into the French Revolution. In 1762, a Francophone Genevan philosopher and writer, Jean-Jacques Rousseau, wrote a book called, â€Å"Social Contract†. In his book, he wrote about an official agreement signed by the leader in which they would shareRead MorePolitical Theory: Property1369 Words   |  6 Pagesproperty ownership is credited to relatively modern philosophers like Thomas Hobbes, John Locke and Jean Jacques Rousseau. The writings of Locke and Rousseau on property ownership are quite fascinating to compare. Both philosophers portray the early stages of man in what they refer to as the State of Nature. This paper takes a critical look at Rousseau’s conceptualization of private property and the state in relation to Locke’s works on the subject. Origins of Property in the State of Nature According toRead MoreJohn Locke And Rousseau s Impact On Western Political Development1593 Words   |  7 Pagesthan John Locke and Jean-Jacques Rousseau. Locke and Rousseau, at the core of their arguments, believed that mankind creates a social contract within society. However, Rousseau and Locke differ in their exact view of the social contract, but both agree that some individual rights must be sacrificed for the good of mankind, and that before there was society man lived in a state of nature. Their different interpretations of these two points largely describes the differences between the two men,Read MoreJean Jacques Rousseau And The Declaration Of Independence Essay1459 Words   |  6 PagesJean-Jacques Rousseau was an Enlightenment thinker during the eighteenth century and is most noted for his work The Social Contract. The Social Contract published in 1762 and is a philosophical document that expresses the ideas of popular sovereignty. Popular Sovereignty is a form of g overnment in which â€Å"the doctrine that sovereign power is vested in the people and that those chosen to govern, as trustees of such power, must exercise it in conformity with the general will.† This is basically a fancyRead MoreJohn Locke And Jean Jacques Rousseau967 Words   |  4 Pagesinstead be created. Thus the concept of a ‘Social Contract’ was formed by philosophers as a means to better understand why individuals would come together to form a society. Two philosophers, John Locke and Jean-Jacques Rousseau, give their respective opinions on what is the role and purpose of a â€Å"Social Contact’ in their works the â€Å"Second Treatise on Government† and â€Å"Of the Social Contract†. When defining the social contract in the â€Å"Second Treatise on Government†, Locke begins by addressing the stateRead MoreEnlightened Philosophers (John Locke, Baron de Montesquieu, Voltaire, and Jean Jacques Rousseau)1495 Words   |  6 PagesJohn Locke, Baron de Montesquieu, Voltaire, and Jean Jacques Rousseau were all enlightenment philosophers. Each of these men had a particular view of government, society, and its citizens and they were all passionate about their works. Locke (1632- 1704) was an English philosopher, his ideas had a great impact on the development of political philosophy and he is widely regarded as one of the most influential enlightenment thinkers. Montesquieu (1689- 1755) believed that all things were made up ofRead MoreEssay on John Lockes Second Treatise on Civil Government1360 Words   |  6 Pages Lockes The Second Treatise of Civil Government: The Significance of Reason nbsp;nbsp;nbsp;nbsp;nbsp;The significance of reason is discussed both in John Lockes, The Second Treatise of Civil Government, and in Jean-Jacques Rousseaus, Emile. However, the definitions that both authors give to the word â€Å"reason† vary significantly. I will now attempt to compare the different meanings that each man considered to be the accurate definition of reason. nbsp;nbsp;nbsp;nbsp;nbsp;John Locke believedRead MoreEssay on The Natural Ways of Locke, Hobbes, and Rousseau1207 Words   |  5 Pageshuman nature, but rather a plethora of concepts surrounding the idea. With the rise of capitalism, social structure is reformed; it is during this rise in the early seventeenth and eighteenth century, that John Locke, Thomas Hobbes, and Jean-Jacques Rousseau introduce their varying opinions surrounding man in nature. The western philosophers mainly concern themselves with the concept of the social contract. Rousseau, Hobbes, and Locke begin with the conception of the individual, because in the naturalRead MoreThe Writings Of John Locke And Jean Jacques Rousseau1596 Words   |  7 PagesThe writings of John Locke and Jean Jacques Rousseau have had a significant impact on the controversy of what constitutes legitimate political power. They both believe in man’s natural mortality, and they also state that creating a social contract and legitimat e government is necessary to avoid conflict. Both philosophers hold different perspectives and opinions, however they are both concerned with the same question: What renders exercises of a political power legitimate? Rousseau and Locke have

Digital Marketing Strategy for Implementation - myassignmenthelp

Question: Discuss about theDigital Marketing Strategy for Implementation. Answer: Being a rental car service company, Gocar needs to set their digital marketing strategy to address and attract the target customers. This is due to multiple reasons. The customers are likely to be online and search for online resources to resolve any quarry they have. Moreover, the Gocar is a mobile application based car service that helps the customers rent a car to set out for journey. They provide the customers to their door steps from where they can take the car anywhere they like for a fixed amount of charges. The trip is considered to be over only when the car is returned to its pick up location. This is a convenient service first started by Gocar in the face of Ireland. Digital marketing strategy is just like a normal marketing strategy to fulfill the organizational goal. However, the marketing strategy based on digital sources is different from the normal mode of strategy as it requires different planning. The planning involves multiple steps to attain its success. The following part of the discussion proposes an effective digital marketing strategy that can help Gocar addressing their overall goal. Buyer Personas The first step of digital marketing strategy should be to identify the ideal customers of the business, that can be created by research, survey and interviewing the target audience. However, in case of digital marketing the digital resources are prioritized for gathering the information. This data quantitative data involves location, age and income of the customers. (Chaffey and Bosomworth 2012) Company can utilize google analytics to identify the location, form where the maximum traffic is coming from. This will be evaluated in the later section of the report. Qualitative information on the other hand involves the goals, challenges and priorities of the possible target customers. Marketing goals Accordig to Chaffey and Ellis-Chadwick (2016) the marketing goals of Gocar have to be aligned with the companys business goal. Moreover, this requires the company to have a measurement tool calculate the effectiveness of the marketing strategy. Evaluation of existing digital marketing channels It is important for Gocar to evaluate the exiting marketing channel before incorporating ne strategy. The existing marketing channel is of three types that are owned, earned and paid media framework. It will help Gocar to categorise the digital vehicles, assets or channels already being used. The owned media is the digital asset Gocare holds. This can be the website, social media profiles, blog content or imagery, owned channels and the application the company use. The company has to have complete control over these Medias for calling them owned media. Earned media on the other hand are those reviews received from the customers. It can be earned when other people share companys content, getting press mentions and positive reviews. Lastly, the paid media refers to the channels used by the company for promoting their content for an exchange of money (Ottman2011). It is to grab the attention of the target customer groups for which, they can utilize various third party social media chann els like Google AdWords, paid social media posts, native advertising and other possible means. The above mentioned can help identifying the current scenario of digital marketing used by the organization for meeting their goal. It also identifies the efficiency of these marketing channels. It will further help in identifying the gap in current digital marketing strategy of the organization and start thinking about the required modification. Audit and plan the owned media The owned media should always be prioritized as all the other channels direct the customers to the owned media channel. It is important for Gocar to align their content in the owned media with their digital marketing goals. The process involves audit of the existing content, identify the gaps in the existing content and create a content creation plan. The first step is to study the existing content and rank the available contents in priority based order (Lovett and Staelin 2016). Next is to identify the modification required in the existing content for attaining the digital marketing goals. Gocar in the final step will require formulating a plan for creating the content necessary. Gocar can use a simple spreadsheet. However, it is mandatory to include budget information in case they want to outsource the creation process. In case of self production of the content, they require to produce a timeframe required for the task. Audit and plan the earned media This step involves the identification of the inbound traffic for the existing content. Gocar needs to identify the location of maximum inbound traffic they are receiving. The next step is to rank each of the earned media sources according to their effectiveness. Google Analytics can help in acquiring the information required. It is likely to find on or the other content receiving more traffic (Stephen and Galak 2012). The company can then align their goals with their earned media. It is to determine how earned media can contribute in the process of achieving the goals. Gocar can utilize the media from where they receive maximum traffic for minimizing the gap between the current status and the goal. Audit and plan the paid media This step of digital media marketing requires Gocar to identify the maximum traffic received from the paid media. It will be pointless to continuously invest in the media that is attracting less amount of traffic, hence can revise the investment accordingly (Lovett and Staelin 2016). Bring it together The final step of the proposed strategy is to bring together all the data recovered and analyzed. This will give Gocar detailed information on the profile, goal, inventories and content. They can then formulate a strategy document based on this information. The document will contain the required modification and plan that needs to be implemented on the digital marketing of the company that can help attaining the goals of the company. Digital Marketing Tactics Google Analytics can be a useful tool for identifying the necessary marketing channels for the business to attract the customers. The process of identification involves the analysis of the data from all the channels that are directing traffic to the companys website. It includes the organic search, paid search, social media, referrals a direct traffic (Crutzen, Roosjen and Poelman 2012.). It is noticed that the service provided by Google Analytics is used by a few number of organizations despite of its utility. Gocar should implement this tool as a digital marketing tactics for monitoring all the platforms and understand the efficiency of the channels in terms of advertising. It further helps in gathering data on how many users are actually converting. This means that it not only tracks down the number of visitors that are being diverted to the website and the location of these users, it also communicates the information on how many users are actually completing their actions (Plaza 2011). Moreover, types of actions are also possible to track down using the Google Analytic tool. The Google Analytic Channel further offers the company to use some of the basic digital marketing channels that could possibly be utilized. They are organic search or SEO, paid media, display, emails, referrals, social media and others. These channels can prove to be useful for Gocar in their digital marketing venture. Rationality of the selected Channels The channels selected for the Gocar has utility in both individual and community level. The email services and referrals are sent to attract individual customers. The company can utilize the Google Analytics tool for identifying the potential customers in a given location and send promotional contents for availing the services provided by the company. This is believed to be one of the best digital marketing channels in present in the market. Social media marketing and organic search or SEO is another important marketing channels recommended for the company. It is because the second largest traffic a company can receive is from their social media pages and organic. People are more into social media these days and are attached to all the time. Hence, it is one of the best possible ways to get the customers attention by posting contents in the companys social networking pages. Pay per click Advertising is another marketing channel that Gocar can use to get success in their digital marketing process. The channel is a paid channel where the company placing advertisement has to pay to the host website every time a viewer clicks on the advertisement. Various benefits are identifiable for the companies who are using pay per click. Some of the benefits of using this channel of advertising are as follows: It is measurable and tractable and one can easily measure the improvement achieved. Quick entry which helps the companies to meet the gap with the competitors nad attain the level of popularity in short time. Puts the company in control Work well with other marketing channels disrupting the process. Provides incredible targeting options (Kritzinger and Weideman 2013). Display Advertising has recently risen in the market due to its potentiality to efficiently convey the message to the customer. It has the capability to convey all sorts of messages. It is the designed advertisements that are placed next to the content on the websites, e-mails or other digital format and also in instant messaging. The graphical presentations help catching the customers attention. Hence, it not only helps in promoting the products or offers, but also increases the online presence of the company and reach out the customers (Goldfarb and Tucker 2011). Additionally, it facilitates in increasing the brand awareness and driving leads. Blogging is considered as another channel of promotion as it helps in driving traffic to the company website. It further increases the SEO. It requires using particular key words that will help the customers to find the business in the internet. This blogs further requires quality content to develop the interest of the reader to go through the complete information provided. Moreover, the quality content provided on the blog will position the brand as the industry leader (Onishi and Manchanda 2012). Last but not the least; it helps in developing relationship with the customers. Type of content to be used It is necessary for the company to select its content wisely as it determines efficiency of the digital marketing. The customers are interested only the benefits they will receive form the service or products. Hence, it is important to deliver the core content to the customers and avoid unnecessary information. References Chaffey, D. and Bosomworth, D., 2012. Digital marketing strategy.Implementation and Practice. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Pearson. Crutzen, R., Roosjen, J.L. and Poelman, J., 2012. Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual health.Health promotion international,28(1), pp.36-42. Goldfarb, A. and Tucker, C., 2011. Online display advertising: Targeting and obtrusiveness.Marketing Science,30(3), pp.389-404. Kritzinger, W.T. and Weideman, M., 2013. Search engine optimization and pay-per-click marketing strategies.Journal of Organizational Computing and Electronic Commerce,23(3), pp.273-286. Lovett, M.J. and Staelin, R., 2016. The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment.Marketing Science,35(1), pp.142-157. Onishi, H. and Manchanda, P., 2012. Marketing activity, blogging and sales.International Journal of Research in Marketing,29(3), pp.221-234. Ottman, J., 2011.The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Berrett-Koehler Publishers. Plaza, B., 2011. Google Analytics for measuring website performance.Tourism Management,32(3), pp.477-481. Stephen, A.T. and Galak, J., 2012. The effects of traditional and social earned media on sales: A study of a microlending marketplace.Journal of Marketing Research,49(5), pp.624-639.