Market Entry Strategy - 4128 Words

EXECUTIVE SUMMARY This plan seeks to investigate the viability of establishing Virgin Mobile in Nigeria, then launch upon conviction that the environment is conducive and how we will get our mapped-out target to use our services. For purpose of analysing the business environment, PESTEL and SWOT analysis was used and the focus was basically on the telecommunication industry. PESTEL demonstrated that the environment is conducive for our company and products though there are a couple social unrests such as bombing but the Nigerian government is doing all it can to stop the situation. Nigeria is a developing country and so to continue to increase the rate of development, the government has removed all stringent restrictions on foreign†¦show more content†¦1.2 PESTEL Analysis Political/legal factors: there are no restrictions on the level of foreign investment (shareholding/domiciled enterprise) as repealed by Decree No. 7 of 1995 Nigeria Enterprise promotion Decree in Nigeria except in production of Ammunition and production of and dealing with narcotic drugs and psychotropic substances. Companies can move money in and out of the country for Business purpose but must be through an authorised agent i.e. solicitor (HB Bill 117 (n. d.). Intending foreign owned companies must get Business permit, expatriate quota and fulfil all other incorporation conditions required by CAC as well as fulfil all licencing conditions stipulated by Nigerian Communications Commission through its 2003 Act. The Nigerian communications commission (NCC) recently banned all promotions and lotteries by telecommunications operators. The promotion include free minutes to call at specific times and on-net calls offered at lower tariffs below to prevailing inter-connect rates which causes congestion in network as subscribers taking advantage of the promotion tries to use up the minutes within the time given (NCC 2012). The commission also requires that all telecommunication companiesShow MoreRelatedMarket Entry Strategies1002 Words   |  5 PagesIntroduction Market entry strategies refer to modes of accessing a share of clients en masse in a new environment. This paper will give an overview of different market entry options available and their extent of applicability in the Abu Dhabi National Hotels Company’s effort to enter the US market. It will also evaluate Abu Dhabi National Hotels Company by considering indirect market entry options in entering the US market. Market entry strategies MarketRead MoreMarket Entry Strategy1578 Words   |  7 PagesCunningham1 (1986) identified five strategies used by firms for entry into new foreign markets: i) Technical innovation strategy - perceived and demonstrable superior products ii) Product adaptation strategy - modifications to existing products iii) Availability and security strategy - overcome transport risks by countering perceived risks iv) Low price strategy - penetration price and, v) Total adaptation and conformity strategy - foreign producer gives a straight copy. In marketing productsRead MoreMarket Entry Strategy1352 Words   |  6 Pagesforeign countries, Japan and Germany. The company believes that the increasing trend of going green and concerns about the environment in Japan and Germany will merge significant profits shortly after entering those two markets. Anna’s Car has evaluated various market entry strategy alternatives and is now hesitating between direct exporting or foreign direct investment for Germany and franchising or joint venture for Japan. Direct Export The main advantage of direct exporting for Anna’s Car isRead MoreMarket Entry Strategies8749 Words   |  35 PagesMARKET ENTRY STRATEGIES When an organisation has made a decision to enter an overseas market, there are a variety of options open to it. These options vary with cost, risk and the degree of control which can be exercised over them. The simplest form of entry strategy is exporting using either a direct or indirect method such as an agent, in the case of the former, or countertrade, in the case of the latter. More complex forms include truly global operations which may involve joint ventures, orRead MoreMarket Entry Strategies1636 Words   |  7 PagesMarket Entry Strategies Sam C. Okoroafo – Modes of Entering Foreign Markets Okoroafo produced an article detailing a four step strategic model that firms should take into account when deciding modes of entering foreign markets. The model consists of four steps: 1. Determine the feasible modes of operation (MOO) There are many modes of operation suggested by many different researchers; however, â€Å"Some countries may prohibit use of some MOOs for reasons related to achieving their economic objectives†Read MoreMarket Entry Strategy : Starbuckss Foreign Market Entry Strategy1063 Words   |  5 PagesCurrently, Starbucks foreign market entry strategy combined with their level of quality is suitable for markets worldwide. With Starbuck’s financial release open for the public to view on their website, they proudly state their quarter store sales are up 3% globally, up 3% in the United States and up 8% in China. (www.starbucks.com). Starbucks is proving to be a main contender in the worldwide coffee market which is evident with the opening of over 2,600 stores in China. By targeting the most populatedRead MoreDisney Market Entry Strategy1610 Words   |  7 PagesIntroduction The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. â€Å"60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.† (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in TokyoRead MoreMarket Entry Modes Strategies14235 Words   |  57 PagesMARKET ENTRY MODES STRATEGIES CONTENTS Chapter 1 Introduction to market entry Chapter 2 Market entry modes Chapter 3 Market entry strategies Chapter 4 Risks involved in market entry Chapter 5 Market analysis Chapter 6 Suitability of different market entry modes in different markets Chapter 7 Conclusion Chapter 1 Introduction to market entry A market entry strategy is the planned method of delivering goods or services to a target marketRead MoreCase Study : Market Entry Strategy1208 Words   |  5 PagesRecommendations Market entry strategy JH.ZANE is a new designer fashion brand, which is focusing on getting back to basics, combining with details about women’s appearing. Since the business just started in 2013, the brand desires to entry into new potential market for the business expansion: international entry. There are three aspects about recommendations. ï  ¬ Evaluating the China market Finding the most suitable way to entry ï  ¬ Maintain the brand image Figure out multi-way to increasing brandRead MoreMarket Entry Strategy: Avon Essay909 Words   |  4 PagesMarket Entry Strategy Business and Promotional Adaptation Avon’s world is divided into four geographical divisions: The United States, Europe, The Pacific, and The Americas. In most international markets, the primary operating arrangement in each of these divisions is direct ownership by Avon of the foreign subsidiary. Joint ventures with foreign firms are used when the culture, beliefs, country personality, and ways of business are considerably unfamiliar to Avon’s management. It was decided that